Niche Selection

What is a niche

Just like the sucker fish in the aquarium, your fodder is the stuff that falls to the bottom when all the bigger more aggressive fish have picked their way through what comes in from the top. While those flashy guys dog fight for big pieces, the shadowy character coasting along the bottom lazily gathers more than he can eat by picking up the so-called crumbsF

Enough cheesy analogies, the important criterion we are looking for in this case is an abundance of longtail keywords that have low competition in the search engines and can be monetized.

In this case, we need to find out if there is a decent volume of keywords to feed on for a given niche and if that traffic can be monetized either with affiliates programs, Adsense or both.

Most black hat literature you will come across suggests using thousands of keywords for your sites, thus giving you thousands of pages. It’s a valid build but smaller sites, sometimes only 200 pages and keywords can bring a nice yield and as I mentioned earlier, they are easier to work with and are less likely to raise a flag.

If you’re not willing to expend a domain on such a small build, consider building multiple small related niches in folders of that domain or on sub domains.